19 Jun 2013

Financial servies firm figures out how to do social safely

Author: Ligmablesiami | Filed under: About

The freewheeling flow of information on public social media sites may cause many people in conservative, highly regulated industries such as financial services to shudder. But one Canadian firm has taken the plunge, believing its employees can use social tools in a safe and ultimately profitable way. The benefits of using social media outweigh the regulatory overhead, said Silu Modi, vice president of digital marketing at Macquarie Private Wealth, during a session this week at the E2 conference in Boston.

Read more here:
Financial servies firm figures out how to do social safely

Tags: , , , , , , , , , ,

Leave a Reply