27 Jun 2013

Adobe digs deeper into marketing field with Neolane purchase

Author: nattbeoclawase68 | Filed under: About

Further boosting its presence in the field of product marketing, Adobe is acquiring campaign management software provider Neolane for approximately $600 million in cash. Based in Paris, privately held Neolane specializes in orchestrating marketing campaigns across multiple channels, including Web, email, social media sites, mobile, call center outreach, direct mail and point-of-sale locations.

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Adobe digs deeper into marketing field with Neolane purchase

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